Visit Indonesia Year 2008 (Branding Africa 2)

2. Do you think Indonesia can success with Visit Indonesia Year 2008?

Yes, I proudly think that Indonesia will success with Visit Indonesia 2008. Indonesia has a lot of to offer to the world and by campaigning it, Indonesia more likely to success. To take a look from the tourist places in all over Indonesia, there are many desolated places which held great beauty and could become tourist destinations.

Though the problems on why Indonesia lost in Tourist Visiting ASEAN from Malaysia, Singapore, and Thailand are due to the fact that tourist places in Indonesia do not have good maintenance, and lack of cleanliness, security and accommodation. Therefore, we could make Indonesia a famous tourist destination by improving our inadequacies and promoting Indonesia to the world. If we could make those happen, Visit Indonesia 2008 would possibly success.

A. Segmentation from Tour-Market in ASEAN

The main potential visitors based on Tour-Market in ASEAN 2004 were dominated by male around 66.18% and female around 33.82%. The tourism industry in ASEAN also visited mostly by the population aged between 15-64 years old.

2. B. The Differential Advantages from a tour-market in Indonesia, Thailand, Malaysia, Singapore, and Vietnam

· Indonesia

Seeing that Indonesia is an archipelago country, it has a lot of beautiful beaches. Indonesia also has many natural beauties such as mountains, rivers, lakes, and jungles. Living expenses in Indonesia are relatively cheap which make visiting Indonesia would not cost a lot of money. Indonesia also has a lot of clans, customs, traditions, and languages. Each province has different language and culture, each area in Indonesia blessed with unique landscapes. With the rich traditions and natural beauties, it is not difficult to make Indonesia a great tourist destination as long as the government could manage the tourism. Indonesia offers the blend of scenic beauty, flora and fun, culture and marine parks.

· Thailand

Varieties run in Thailand, from multi-faceted cultures and traditions to the most pleasurable travel experiences. Thailand also offers low-cost budget flights. It received great benefits due to the fact that the government in Thailand is very supportive in tourism. Not only Thailand blessed with nature, ancient temples and beaches, but Thailand also gives a good service towards its visitors.

· Malaysia

Titled as the Cheapest City on Earth, Kuala Lumpur, the Capital City of Malaysia, ranks as the world’s best travel bargain as written in Wall Street Journal (Eastern Edition). New York, N.Y: October 21^st, 2006. Page 5. This is really benefiting Malaysia in the international eyes. Despite its lack of natural beauties, Malaysia has promoted their tourism intensely through the ‘Malaysia, Truly Asia’ campaign. The campaign itself has helped tripled tourism numbers since it launched in 1999. Great advertising and maintenance has made Malaysia as the leading tourist destination in ASEAN.

· Singapore

Singapore has been a bridge between East and West for centuries due to the fact that it once had been a British Colony. Located in the heart of Southeast Asia, Singapore has a harmonious blend of ethnics, arts, cuisines, and architectures. Tourist main attractions in Singapore are the shopping haven which is well-regulated and of course, clean. Singapore is also famous for its cleanliness, security and discipline. One word that best describes Singapore is unique.

· Vietnam

A great cultural contrast is what defines Vietnam. With unique food, busy street life, and many ethnics group living a traditional way, Vietnam has what it takes to become a great tourist destination. The downfall is though Vietnam is known to many due to the Vietnam War; it is only recently become accessible to tourist.

2. C. Total Comparison for the visitors of Indonesia, Thailand, Malaysia, Singapore, Vietnam

Below is the table of comparison for the visitors of the 5 ASEAN countries.

Market Share Within ASEAN
(in %)
	2006	2005	2004	2003	2002
Indonesia	8.59	9.41	11.69	12.43	11.45
Thailand	24.36	22.21	18.67	19.94	24.74
Malaysia	30.93	31.68	34.51	30.58	30.24
Singapore	17.10	17.24	18.23	17.63	17.22
Vietnam	6.35	6.69	6.43	6.94	5.98

source: http://www.balidiscovery.com/messages/message.asp?Id=4115

2. D. The Budget for tourism in Indonesia, Thailand, Malaysia, Singapore, Vietnam

· Indonesia

Tourism budget in 2006 was U$ 10 million, in 2007 around U$ 15 million and as for Visit Indonesia 2008 the government has spent 17.5 billion IDR just for my-indonesia.info website.

· Thailand

In 2006, Thai Government spent about U$ 70 million for tourism.

· Malaysia

Malaysia spent U$ 83 million for tourism in 2006.

· Singapore

Each year, the government provide around U$ 123.5 million.

· Vietnam

Each year, the government allocates around U$ 13 million for tourism.

2. E. Market Research towards 30 people about their perception of tourist places in Indonesia, Thailand, Malaysia, Singapore, Thailand

From the random research towards 30 people about their perception of tourism in those five countries, the conclusions are:

· Indonesia

Indonesia actually has a really great potential to become a leading tourist destination. It blessed with natural beauties, mixed cultures, and unique landscapes. The downfalls are due to the fact that the government and the society lack of awareness and responsibilities to take care of their environment; and also does not have the promotion it deserved.

· Thailand

The way they manage their tourism and built the accommodation around the tourist sites is truly brilliant. Thailand is great example what is Indonesia could be with a good maintenance. It has many to offers from the unique ‘Banci Show” to the White Elephant attraction. Other than that it also naturally blessed, though the negative side is Thailand has a high-ranked prostitution.

· Malaysia

Many respondents said that Malaysia does not have really great tourist destinations. Even though, they do take a good care of their tourist places; and that is what made Malaysia as the leading tourist destination in ASEAN. The government has maximized all the potential that they have and turn them into profitable assets.

· Singapore

Amazingly well-regulated, make the tourists feel safe to visit Singapore and eager to come back. Though, actually Singapore does not have many of natural beauties or landscapes, It has great shopping haven in exchange to attract tourist.

· Vietnam

There are not many people who have heard or been to Vietnam; thus people do not know what the greatness Vietnam could offer. Frankly, Vietnam is blessed with great cultural contrast. It also close to nature which is also an advantages to attract tourists. Otherwise, it also has a lot of historical places.