Tuesday, 6 April 2010

Frames for TV Commercial

(Frame 1/Opening Sequence) – There are some high school students discussing about their choices of universities.

FVO 1 : What do you think about this?
(shows an alumni jacket of one of top universities)

FVO 2 : Hmmm. ..too overrated.
What about this one?
(shows another alumni jacket)

FVO 3 : Too expensive, I think.
This one’s cheap.
(shows another alumni jacket)

FVO 1 : Yeah.. too cheap (smirking)
MVO 1 : This one’s good enough (shows another alumni jacket)

MVO 2 : Yeaa..that’s only second-best.
MVO 3 : Do you think you deserve better?
What matters to you?

(EFX – crowd chattering)


(Frame 2) – There is a picture of the compilation of the 5 majors in LSPR.
MVO 3 : Education?
(EFX – classical music playing)

(Frame 3) – There is a picture of the compilation of the facilities in LSPR.
MVO 3 : Prestige?
(EFX – smooth jazz music playing)

(Frame 4) – There is a picture describing “lifestyle”.
MVO 3 : Lifestyle?
(EFX – britpop music playing)

(Frame 5) – There is a picture that shows two people shaking hands while the employer satisfied

MVO 3 : Recognition?

MVO 3 : You’ll only find the best things in The London School of Public Relations – Jakarta.

(EFX – blues music playing)



(Frame 6) – There is a picture that shows some LSPR students with big smiles and looking proud of themselves.
FVO : We know that you think we are only pretty faces but because of LSPR we are much MUCH more than that.
(EFX – LSPR chime)





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