Branding Africa

As simply as we put it, branding is not about what we say about ourselves but what others say about us. Therefore, when somebody mentions Africa we will think about its wildlife, jungle, poverty, famine, disease, et cetera. People will also mention about the war in Africa, political conflict, corruption and human rights abuses. To sum it all the world has negatively branding Africa.

On the efforts to create a good image of Africa, first of all we must fix all the problems which Africa has; such as increase the economic and political stability. Based on the Branding Africa’s article by Doug de Villiers, I agree with him about the solutions he written there. He wrote that there are few steps which need to be done to develop a positive brand for Africa.
To acquire a positive brand for Africa, we do need to strengthen the brand, as people say we proving by doing. Take small steps at first by educating the citizen, improve the public facilities, and tell the world the true story about Africa. There are so much that Africa can offer to the world, and to make happen we must start by fixing the small things and then move to the bigger ones.

It is a relief that people start to notice what a great potential Africa has, by writing the article about it like Doug de Villiers. I believe that branding Africa could be deleted and the world will change its perception about Africa, but to do this Africa must become the change the world wants to see.