Research on Media

Name : Yosefina Christianto
NIM : 2007110675
Class : 11-1A
Subject : advertising
Topic : research on media

Research on media
Television Radio Cinema Poster (BTL)
• Population estimate and panel composition
• Commercials listed by the time of showing
• Minute-by-minute television rating (measured in TVRs)
• Analysis of audience during breaks and segments
• Holiday statistics of viewers
• Weekly schedule of commercials • Cumulative audiences (or reach) for programmes and stations
• Frequency that stations and programmes are listened to
• Average audience by rate-card segments
• Changing audience at intervals throughout the day
- Monday to Friday
- Saturday
- Sunday • Types of film seen
• Certificate by the British Board of Film Classification (‘U’, ‘PG’, or ‘18’)
• Reasons for choosing film
• Type of cinema visited (e.g multiplex)
• Number of people who went to see the film with the individual
• Means of getting to cinema and time taken to travel there
• Means of learning about where films were shown and when
• Method of paying for tickets (e.g credit card) • Location
• Visibility
• Proximity