Have you ever think that you have to let go your personal freedom in order to live in a safe society? Have you ever imagine that the safety you are enjoying today is costing your freedom? Either it is your freedom of speech, belief, or want? “To live in a safe society one has to sacrifice personal freedom.” I agree with this because the government, laws, and constitutions are the ones who prevent us from having our personal freedom.
Look back to Indonesia’s situation in the New Order regime. Indonesians were much safer in those days. They did not have to be afraid to go out by themselves anytime of the day, the crimes rate was not as high as it is now, and they were truly protected from any harm. Except that if they said the wrong words or opinions, they would have been thrown to jail. In April 1982, Tempo magazine was closed for two months for reporting the incident where seven people were killed in an election rally. This is one of the violations of press freedom. Back in those days during the Soeharto’s presidency, there were not a lot of demonstrations either. Or if there were, the government hid them well. When Marsinah, an employee of PT. Catur Putera Perkasa participated in a demonstration which demanded a raise for the labourers, a few days later she was founded dead. She was killed and it was reported that one of her killers was a soldier. These cases show us how the government worked during that time where people opinion did not matter. A different opinion directly seen as a heresy and people were punished because of it.
It was a safe society without a freedom of speech or expression. Something alike happened in the novel 1984. The “Big Brother” controlled everything in the country called Oceania. They had thought polices, telescreens, and rules. Laws or rules that sometimes did not make sense. They forbade the Party members to go to the ordinary shops. They prevented the party from thinking any thought or they would be charged with thoughtcrimes. The “Big Brother” kept the Party members in a safe society because one was not allowed to think. It is a depressing novel with a window to the reality when it is actually happens. When the government watching us with security cameras to prevent crimes and provides us a safe society.
Furthermore, the constitution could restrain us from having our personal freedom. In Prita Mulyasari case, she was accused of casting aspersions on OmniInternationalHospital and enmeshed in the Constitution of Electronic Information and Transaction (UU ITE) article 27 part 3. All because of her expressing a complaint about the hospital in the internet. This constitution was supposedly made for protecting the society of any harms or crimes. On the contrary it impedes us from our freedom of expression.
In conclusion, one has to sacrifice personal freedom to live in a safe society. The government, laws, and constitutions are made to keep us safe in exchange of our liberty. That way, one must be willing to give up liberty to deserve safety.
It is important to many people because of several reasons. First, music expresses emotion. It could say what the words could not. For example, we sing or listen to the music when we are sad, happy, angry, etc. It does not matter if we could not sing well or play it better as long as we could enjoy the music. Music could bring freedom and hope. Second, music as a universal language could unify people from various countries. When people listen to music, it does not matter if they do not understand its language. They will understand the music, the emotion beneath it, and how it touches their soul. Music breaks any barriers between cultures or languages. Third, music is a part of our lives. It is something that we cannot ignore. From birth, marriage, and until death, music will always be a part of it. We sing when we celebrate something, whether if it is a birthday, in a wedding or in someone’s funeral. It is in our cultures and our tradition.
The form of entertainment that I think should be developed within Indonesia is Indonesian movie because of several reasons. First of all, because the majority of Indonesians especially in Jakarta spend their leisure times watching movie. It is agreeable because a movie has all the requirements to be an entertainment. It is relaxing, entertaining, and most importantly the audiences can enjoy it with others.
Second, Indonesia has a lot of potential directors, actors/ actresses, and supported by good theaters (XXI, Blitz, etc). Indonesian directors such as Riri Riza, Rudy Soedjarwo, Mira Lesmana, and Garin Nugroho had made award-winnings movies. Eliana, Eliana (Singapore 2002) and Ada Apa Dengan Cinta (FFI 2004) are to name a few.
Unfortunately, while having great directors and facilities, there are also many of Indonesian movies that aren’t qualified especially the horror genre. For example, Pocong 2and Genderuwo. It seems that once a director makes a horror movie and the others follow without making any improvement. That is why movie is one form of entertainment in Indonesia which should be developed.
Yosefina Christianto Perumahan XXXXXX, Jl. XXXXXXX X XXXXXXX, Jakarta, Indonesia, XXXXX Telephone: +6221 XXXXXXX (Home); +6281X XXXX XXXX (Mobile) Email: finafinafina@xxxxxxx.com
Professional Profile
A creative and highly motivated college student, who enjoys being part of, an effective and productive team. Eager to learn new things, always up to challenges, and can motivate others to pursue targets. Able to work under pressures and deadlines, have her own initiative to approach problems from different angles.
Objective
Now looking to take the first step of pursuing her dream career as an editor in fashion magazine.
Education
• The London School of Public Relations – Jakarta, majoring in Mass Communication (Sep 2007 – Present) Studying at the London School of Public Relations – Jakarta has provided me with a good presentation skill, and how to be an excellent communicator. As I am still in the second semester, I receive all of the 4 majors’ subjects which consist of Public Relations, Mass Communication, Marketing, and Advertising. These subjects have developed my ability to promote my ideas and creativity in all range of studies, as well to work under pressure and meet deadlines. • Sang Timur – Tomang Senior High School (2004 – 2007) • Kalam Kudus III Junior High School (2001 – 2004) • Kalam Kudus III Elementary School (1995 – 2001) • Kalam Kudus III Kindergarten (1992 – 1995) • Successfully completed the level of Mastery 2 at The Wall Street Institute • DELF B1 – French (Certificated) • Participated in the Mass Communications Seminar : Moviesoundsession • Participated in the Character Building Seminar : Metamorph
Personal Details
Date of Birth : 21/04/89 Languages : Indonesian, English, French (DELF B1) Nationality : Indonesian Health : Excellent
Interests & Activities
Currently include: Music, Fashion, Arts, Books, and Films.
I am writing to apply for the job as an Intern. This is an ideal job for me given my passion for traveling, as well in fashion and lifestyle, my skills and qualifications.
Lifestyle, fashion and languages have always intrigued me, ever since I was in Junior High School, which is the reason I chose to take a degree in Communication. Other than my vast interests, being an intern in a magazine such as yours will be given me the opportunities to travel and learn different cultures. Your company is really unique and has great qualifications, which are really attract me to gain experience from your organization.
As you can see from my CV, I always up for challenges and eager to learn new things, especially the media related ones, as well as working in a team and building network. Needless to say the work experience in your magazine is what I aim for. To work under pressure is self-satisfaction since I have found the fact that I work much better on deadlines. It seems that my creativity runs freely at a time such as those.
I will available for interview any workday starting on 12.00 pm. I could start any training as soon as possible. I look forward to hearing from you.
1. Menurut Anda, apakah keberadaan suatu pemerintahan memberi banyak manfaat sehingga harus didukung, atau malah membelenggu sehingga harus ditiadakan?
Semenjak lahir hingga sekarang, saya selalu hidup di Negara, Indonesia yang memiliki pemerintahan. Dan jujur saja, saya tidak dapat sesungguhnya membayangkan suatu Negara tanpa pemerintahan. Dalam dunia ini, sekiranya tidak ada satu Negara pun, setidaknya yang saya ketahui, yang tidak memiliki pemerintahan. Di hutan mungkin. Akan tetapi seperti yang diketahui secara luas, hutan pun memiliki penguasa rimba. Dalam hal mengenai pemerintahan ini saya cenderung setuju dengan pendapat John Locke (1632-1704) yang beranggapan bahwa dalam keadaan alami, manusia sesungguhnya adalah makhluk yang bebas. Tetapi, nafsu dan dendam dapat menerbitkan kekacauan. Untuk mencegahnya perlu ada suatu badan yang mempunyai hak untuk membuat undang-undang serta mengatur dan memelihara hak milik demi kebaikan bersama. Bila sejumlah manusia telah setuju untuk membuat suatu masyarakat atau pemerintahan (melalui kontrak sosial), di dalamnya mayoritas memiliki hak untuk mengambil tindakan. Pendeknya, teori kontrak sosial memandang pemerintahan sebagai sesuatu yang penting untuk melindungi manusia dari kejahatan dan kebiadaban. Entah memberi manfaat atau tidak itu tergantung oleh pribadi masing-masing masyarakat. Menurut saya sendiri, pemerintahan cukup memberi manfaat. Karena pada dasarnya manusia adalah makhluk individu dan makhluk sosial. Sebagai individu, manusia dapat menjadi egois. Memilih menang sendiri. Logikanya, dalam menjalani kehidupan sosialnya tentu saja kita sebagai manusia membutuhkan aturan. Dalam hal itu, siapa yang mengatur? Tentunya pemerintah. Memang di satu sisi peraturan itu akan membelenggu, tetapi tidak akan ada kehidupan bersama tanpa adanya peraturan. Jika halnya pemerintahan itu membelenggu dan sebaiknya ditiadakan seperti halnya dalam pandangan anarkis, apakah manusia dapat rukun hidup bersama? Saya kira hal itu mustahil terjadi. Pada awalnya sebelum membaca teks tentang Tata Pemerintahan, saya bahkan mengira kalau arti anarkis adalah kekerasan. Masyarakat tanpa pemerintahan yang mengatur adalah kekacauan. Setiap orang akan sibuk dengan urusan dan kepentingan pribadi, orang-orang yang berpikir bahwa mereka akan berjuang demi kepentingan bersama saya kira termasuk kaum idealis. Sebuah utopia.
2. Bagaimanakah peran ekonomi pemerintah dalam suatu negara yang menganut sistem negara kesejahteraan atau demokrasi sosial?
Pajak tinggi untuk kalangan berkecukupan hingga dapat menyalurkan kesejahteraan kepada kalangan yang berkekurangan. Negara dikatakan tidak memiliki atau menguasai satu industri besar apapun. Dapat dikatakan dari rakyat (pajak), oleh rakyat, dan untuk rakyat. Sistem ini tentunya tidak dapat diaplikasikan oleh semua Negara. Hanya Negara-negara yang sekiranya maju seperti Negara-negara Skandinavia yakni, Denmark dan Swedia yang menerapkan sistem ini serta beberapa Negara Eropa lainnya.
3. Jelaskan perbedaan pokok antara sistem pemerintahan presidensial dan parlementer!
Perbedaan yang paling mendasar antara kedua sistem ini saya rasa terletak pada terbagi duanya kekuasaan eksekutif pada sistem parlementer, yakni adanya seorang perdana menteri atau kanselir yang memegang kekuasaan sebagai kepala pemerintahan dan seorang presiden atau raja yang menjalankan kekuasaan sebagai kepala negara. Selain itu, tidak ada pembagian secara tegas antara seorang perdana menteri atau kanselir yang memegang kekuasaan sebagai kepala pemerintahan dan seorang presiden atau raja yang menjalankan kekuasaan sebagai kepala Negara dalam sistem parlementer. Sebaliknya dalam sistem presidensial terdapat pemilahan yang jelas agar terdapat saling mengimbangi (checks and balances) antara ekskutif dan legislatif dan tidak ada fokus kekuasaan dalam sistem politik.
4. Untuk pertama kalinya pada 2004 Presiden dan Wakil Presiden Indonesia dipilih secara langsung oleh rakyat melalui pemilu. Apakah hal ini membuat pemerintah lebih bertanggungjawab ketimbang sebelumnya? Jelaskan.
Idealnya ya. Tetapi dalam kenyataan di Indonesia, saya rasa antara ya dan tidak. Jujur, saya bukan pengamat atau orang yang mengikuti berita secara terus menerus hingga saya tidak berani berpendapat secara pasti. Tetapi, mengutip kata-kata teman saya di twitter : “F-PDIP blg : "100 hr SBY ngawur" coba dulu waktu MEGAWATI???? 100 harinya diem di tempat!!!! Kalo ngawur masi jalan!!” Ngawur mungkin, tetapi lebih bertanggung jawab. Entah karena pribadi orangnya atau memang beban terhadap pilihan rakyat.
5. Kekuasaan yang terbagi-bagi di antara lembaga-lembaga negara (legislatif, eksekutif, dan legislatif) dapat meminimalkan penyalahgunaan kekuasaan (karena ada mekanisme pengawasan dan perimbangan), sementara pemusatan kekuasaan di tangan pihak tertentu cenderung bersifat mutlak. Benarkah demikian?
Saya setuju. Setidaknya jika kekuasaan terbagi-bagi orang-orang yang berkuasa di dalamnya harus berhati-hati karena diawasi oleh lembaga lainnya. Sedangkan dalam kekuasaan mutlak? Tak ada yang perlu ditakuti.
P.S : Ini adalah sebuah tugas kuliah, dimana berpendapat tidak dilarang. Mohon maaf bila ada beberapa pihak yang merasa dirugikan atau tersinggung akibat pendapat saya. Terima kasih.
Hemat energi. Kata- kata yang mudah diucapkan tetapi amat susah dilaksanakan. Sepertinya budaya Indonesia masih belum melaksanakan himbauan ini walaupun seluruh dunia sedang dilanda krisis. Krisis ekonomi dan juga krisis energi yang dampaknya dapat menyebar ke segala arah.
Bentuk energi bermacam-macam mulai dari minyak mentah hingga listrik. Dan herannya konsumsi energi masyarakat kita sangat besar baik dalam BBM maupun listrik. Konsumsi listrik di Indonesia masih berpusat di Pulau Jawa, mencapai 77% dari konsumsi nasional dan sekitar 20% dari konsumsi tersebut berasal dari Jakarta (earthhour.org). Komposisi dari pemakaian listrik ini sebagian besar berasal dari sektor rumah tangga dan bisnis, terutama di DKI Jakarta. Oleh karena itulah Jakarta dipilih menjadi kota pertama di Indonesia sebagai tempat penyelenggaraan Program Earth Hour yang diadakan pada 28 Maret 2009 silam.
Tujuan dari program ini tentunya adalah untuk penghematan energi dengan cara yang cukup mudah. Hanya dengan mematikan lampu selama 1 jam secara serentak dan hasilnya akan cukup mengejutkan. Jika setiap kepala keluarga mengikuti program ini dengan penuh kesadaran maka kita dapat menghemat 300 MW sehingga cukup untuk mengistirahatkan 1 pembangkit listrik dan menyalakan 900 desa. Selain itu juga dapat mengurangi beban biaya listrik di Jakarta hingga Rp200 juta, mengurangi emisi sekitar 284 ton gas karbon dioksida, menyelamatkan lebih dari 284 pohon dan menghasilkan oksigen untuk lebih dari 568 orang. Sebuah acara yang nampaknya mudah dan bermakna. Untungnya masyarakat cukup sadar untuk mengambil bagian dalam acara ini terbukti dengan banyaknya organisasi berupa universitas seperti London School of Public Relations – Jakarta yang turut aktif mengambil bagian dalam acara ini. Tak lupa juga SMS berantai yang disebarkan dari teman ke teman.
Terbukti acara tersebut cukup sukses dan akan diadakan kembali dengan frekuensi yang lebih sering. Upaya ini memang bukan satu-satunya cara untuk menghemat energi namun merupakan contoh cara yang efektif dibandingkan dengan cara-cara lain yang pernah dicoba. Pemerintah bukannya tidak pernah menghimbau masyarakat untuk menghemat energi malah himbauan tersebut sudah sangat sering sehingga masyarakat cenderung mengabaikannya. Entah karena cara sebelumnya terlalu merepotkan atau masyarakat semakin sadar akan krisis energi yang mengancam sehingga melakukan penghematan dengan terpaksa. Apapun alasannya, alangkah baiknya jika kita tetap mendukung program penghematan energi dengan cara apapun dan sebisa mungkin melakukannya dengan penuh kesadaran. Ada faktor lain yang mungkin menjadi penyebab kurangnya perhatian masyarakat terhadap isu energi ini. Sebagai contoh artikel yang ditulis dalam detikFinance.com mengenai pidato hemat energi SBY yang dikecam oleh anggota DPR Yuddy Chrisnandi. "Jadi perintahnya seharusnya meminta aparatur negara dan instansi pemerintah berhemat. Kalau perlu fasilitas negara dipotong, bukan rakyatnya yang harus ngirit," kata anggota DPR Yuddy Chrisnandi di Gedung DPR, Senayan, Jakarta, Jumat (2/5/2008). Seruan yang keras namun ada benarnya. Tidak ada yang salah di sini baik bapak presiden kita maupun anggota DPR. Tetapi jika pemerintah memberi contoh dengan menghemat energi terlebih dahulu dibandingkan dengan hanya menghimbau masyarakat maka mungkin hasilnya akan jauh lebih maksimal.
Di sisi lain, ada cara lain untuk menghemat energi terutama dalam penggunaan energi di perkantoran dan perindustrian. Biaya operasional perkantoran dan industri untuk penggunaan energi saat ini mencapai rata-rata 30-40 persen. Melalui program audit energi, penggunaan energi tersebut umumnya masih dapat dihemat. Bahkan, hanya dengan perubahan perilaku, penghematan bisa dicapai minimal 5 persen. Demikian dikatakan Direktur Operasi PT Energy Management Indonesia/EMI (Persero) Judianto Hasan, Selasa (27/5), di Jakarta. PT EMI adalah BUMN yang memberikan jasa konsultasi hemat energi.
”Cara penghematan energi itu bisa ditempuh melalui dua hal, yaitu peningkatan efisiensi teknologi dan perubahan perilaku manusianya,” kata Judianto (KOMPAS.com). Suatu cara yang benar-benar harus dicoba oleh masyarakat kita. Mengubah perilaku atau budaya dalam pemakaian energi dalam hal ini listrik. Cara lain yang mudah tapi seringkali diabaikan adalah mematikan alat-alat elektronik ketika sudah selesai dipakai. Harus diakui, ini juga merupakan contoh hal sederhana yang tidak mudah dilakukan.
Sedangkan target penghematan energi sebesar 30% dirasakan sulit untuk direalisasikan. Entah hal ini merupakan pandangan yang pesimis atau realistis itu hanya dapat dinilai oleh masyarakat sendiri. Segala sesuatu memang harus diyakini penyelenggarannya hingga penghematan energi di tengah krisis energi global ini dapat terlaksana. Karena kalau bukan kita, siapa lagi?
Lahir di Temanggung, 13 Juni 1935, Iskandria Hartono yang akrab disapa Oma Har ini masuk Panti Werdha Kristen Hana atas keinginannya sendiri. Oma yang memiliki 4 anak dan 10 orang cucu ini dulunya berprofesi sebagai guru. Beliau mengawali karirnya dengan mengajar SLTP selama 6 tahun sebelum kemudian menjadi guru Bahasa Indonesia di Sekolah Pendidikan Guru. Semula beliau ditempatkan di Purworejo selama 7 tahun, kemudian mengajar di Irian Jaya selama 19 tahun, dan di Solo selama 3 tahun hingga akhirnya pensiun.
Memiliki keinginan untuk tetap mandiri di usianya yang sudah lanjut Oma Har meminta kepada keluarga besarnya untuk ditempatkan di Panti Werdha. Tujuan utamanya adalah agar beliau dapat tetap beraktivitas dan bersosialisasi. Kegiatan Oma Har di Panti Werdha Kristen Hana sangat beragam, mulai dari menjadi anggota paduan suara, bernyanyi bersama angklung, mengikuti senam fungsional, hingga membantu membuat jadwal untuk Oma dan Opa yang akan bertugas pada hari Minggu. Selain itu beliau juga memimpin doa malam beserta renungan di Asrama Lama (komplek asrama yang ditempatinya –red
3. If you are the marketing director for Visit Indonesia Year 2008, what kind of strategy that you will use according from the data in number 2 question!
3. A. The Objectives of Visit Indonesia 2008 • To increase the population of tourist visiting Indonesia. • To promote Indonesia’s tourism. • To make Indonesia known to the wide world.
3. B. Marketing Strategy of Visit Indonesia 2008 B. I. Marketing Strategy inside the Country These are the Marketing Strategy for Visit Indonesia 2008 based on the 4 Ps as the elements of marketing: • Product The product in this program is Indonesia as a country itself. The aim is to increase the population of tourist visiting Indonesia, and in reality Indonesia still has many great tourist sites other than Bali. Therefore in Visit Indonesia 2008 we should also focusing in Sumatra, Kalimantan, and East Indonesia. • Price High costs for visiting Indonesia would detain the tourists for coming. Therefore, we should set affordable prices to attract visitors. • Place Due to the fact that we are promoting Indonesia as a country itself, we should improve the qualities of our tourist sites. These mean improving our facilities, accommodations, transportations, and also maintain the cleanliness, security, orderliness on the tourist sites. • Promotion ‘The Visit Indonesia 2008, celebrating of 100 years National Awakening’ campaign is one way to promoting Indonesia. Grand budget that has been provide by government helps to promote Indonesia intensely to the world. We should make good advertising that captured the greatness of Indonesia.
B. II. Advertising Strategy, Public Relation, and Event • Advertising Strategy The aim of advertising is to create awareness, and our aim is to make Indonesia known to the world, therefore we use advertising as one way to promote Visit Indonesia 2008. The media which we will use are banners, posters, and brochures. These promotion tools will be put on the trademark places in each big city in Indonesia (e. g: Jakarta; around Monumen Nasional). • Public Relation We need to use Public Relation in order to create understanding between us and the international community. The PR tool which will be use is Press Conference. • Event To attract the tourist visiting Indonesia, we will impose a grand event in form of culture exhibition. The exhibition will be known as ‘Fascinating Indonesia’.
B. III. Marketing Estimation With all the promotion efforts the tourists’ approximation for Visit Indonesia 2008 are around 8 million people visiting tourist sites in Indonesia.
3. C. Marketing Strategy Implementation of Visit Indonesia 2008 C. I. Marketing Implementation inside the Country - January 2007 : First meeting to discuss the program. - February 2007 : Research and Development. - March 2007 : Make the proposal. - April 2007 : Setting the budget. - May 2007 : Seeking approval. - June 2007 : Searching for sponsor. - July 2007 : Start the event by collecting the qualified participants. - August 2007 : Start campaigning to other countries. - Sept 2007 : Campaigning. - Oct 2007 : Campaigning. - Nov 2007 : Carry on a Press Conference. - Dec 2007 : Choose the winners that will be participate in the Event.
C. II. Advertising Execution • Banner, Poster, and Brochure Banners and Posters will be put on every city square, famous tourist spot, airport, department store, et cetera. The brochures will be put on airports, hotels, department stores, public places.
C. III. Public Relation Implementation • Press Conference Titled ‘The True Form of Indonesia’ Held on - November, 15th 2007. - 11.00 am – 01.00 pm - Usmar Ismail Hall
C. IV. Event Promotion Implementation • The Culture Exhibition Known as ‘Fascinating Indonesia’ Held on - April, 21st 2008 - 09.00 am – 07.00 pm -Usmar Ismail Hall The program - Traditional Dances every hour - Traditional Food and Beverages provide - Photo Booth completed with traditional customs - Handicrafts, arts, paintings, by the locals
2. Do you think Indonesia can success with Visit Indonesia Year 2008?
Yes, I proudly think that Indonesia will success with Visit Indonesia 2008.Indonesia has a lot of to offer to the world and by campaigning it, Indonesia more likely to success.To take a look from the tourist places in all over Indonesia, there are many desolated places which held great beauty and could become tourist destinations.
Though the problems on why Indonesia lost in Tourist Visiting ASEAN from Malaysia, Singapore, and Thailand are due to the fact that tourist places in Indonesia do not have good maintenance, and lack of cleanliness, security and accommodation.Therefore, we could make Indonesia a famous tourist destination by improving our inadequacies and promoting Indonesia to the world.If we could make those happen, Visit Indonesia 2008 would possibly success.
A. Segmentation from Tour-Market in ASEAN
The main potential visitors based on Tour-Market in ASEAN 2004 were dominated by male around 66.18% and female around 33.82%. The tourism industry in ASEAN also visited mostly by the population aged between 15-64 years old.
2. B. The Differential Advantages from a tour-market in Indonesia, Thailand, Malaysia, Singapore, and Vietnam
·Indonesia
Seeing that Indonesia is an archipelago country, it has a lot of beautiful beaches.Indonesia also has many natural beauties such as mountains, rivers, lakes, and jungles. Living expenses in Indonesia are relatively cheap which make visiting Indonesia would not cost a lot of money.Indonesia also has a lot of clans, customs, traditions, and languages. Each province has different language and culture, each area in Indonesia blessed with unique landscapes.With the rich traditions and natural beauties, it is not difficult to make Indonesia a great tourist destination as long as the government could manage the tourism. Indonesia offers the blend of scenic beauty, flora and fun, culture and marine parks.
·Thailand
Varieties run in Thailand, from multi-faceted cultures and traditions to the most pleasurable travel experiences. Thailand also offers low-cost budget flights. It received great benefits due to the fact that the government in Thailand is very supportive in tourism.Not only Thailand blessed with nature, ancient temples and beaches, but Thailand also gives a good service towards its visitors.
·Malaysia
Titled as the CheapestCity on Earth, Kuala Lumpur, the CapitalCity of Malaysia, ranks as the world’s best travel bargain as written in Wall Street Journal (Eastern Edition). New York, N.Y: October 21st, 2006. Page 5.This is really benefiting Malaysia in the international eyes. Despite its lack of natural beauties, Malaysia has promoted their tourism intensely through the ‘Malaysia, Truly Asia’ campaign. The campaign itself has helped tripled tourism numbers since it launched in 1999.Great advertising and maintenance has made Malaysia as the leading tourist destination in ASEAN.
·Singapore
Singapore has been a bridge between East and West for centuries due to the fact that it once had been a British Colony. Located in the heart of Southeast Asia, Singapore has a harmonious blend of ethnics, arts, cuisines, and architectures. Tourist main attractions in Singapore are the shopping haven which is well-regulated and of course, clean. Singapore is also famous for its cleanliness, security and discipline. One word that best describes Singapore is unique.
·Vietnam
A great cultural contrast is what defines Vietnam. With unique food, busy street life, and many ethnics group living a traditional way, Vietnam has what it takes to become a great tourist destination.The downfall is though Vietnam is known to many due to the Vietnam War; it is only recently become accessible to tourist.
2. C. Total Comparison for the visitors of Indonesia, Thailand, Malaysia, Singapore, Vietnam
Below is the table of comparison for the visitors of the 5 ASEAN countries.
2. D. The Budget for tourism in Indonesia, Thailand, Malaysia, Singapore, Vietnam
·Indonesia
Tourism budget in 2006 was U$ 10 million, in 2007 around U$ 15 million and as for Visit Indonesia 2008 the government has spent 17.5 billion IDR just for my-indonesia.info website.
·Thailand
In 2006, Thai Government spent about U$ 70 million for tourism.
·Malaysia
Malaysia spent U$ 83 million for tourism in 2006.
·Singapore
Each year, the government provide around U$ 123.5 million.
·Vietnam
Each year, the government allocates around U$ 13 million for tourism.
2. E. Market Research towards 30 people about their perception of tourist places in Indonesia, Thailand, Malaysia, Singapore, Thailand
From the random research towards 30 people about their perception of tourism in those five countries, the conclusions are:
·Indonesia
Indonesia actually has a really great potential to become a leading tourist destination. It blessed with natural beauties, mixed cultures, and unique landscapes. The downfalls are due to the fact that the government and the society lack of awareness and responsibilities to take care of their environment; and also does not have the promotion it deserved.
·Thailand
The way they manage their tourism and built the accommodation around the tourist sites is truly brilliant. Thailand is great example what is Indonesia could be with a good maintenance. It has many to offers from the unique ‘Banci Show” to the White Elephant attraction. Other than that it also naturally blessed, though the negative side is Thailand has a high-ranked prostitution.
·Malaysia
Many respondents said that Malaysia does not have really great tourist destinations. Even though, they do take a good care of their tourist places; and that is what made Malaysia as the leading tourist destination in ASEAN.The government has maximized all the potential that they have and turn them into profitable assets.
·Singapore
Amazingly well-regulated, make the tourists feel safe to visit Singapore and eager to come back. Though, actually Singapore does not have many of natural beauties or landscapes, It has great shopping haven in exchange to attract tourist.
·Vietnam
There are not many people who have heard or been to Vietnam; thus people do not know what the greatness Vietnam could offer. Frankly, Vietnam is blessed with great cultural contrast.It also close to nature which is also an advantages to attract tourists.Otherwise, it also has a lot of historical places.
As simply as we put it, branding is not about what we say about ourselves but what others say about us. Therefore, when somebody mentions Africa we will think about its wildlife, jungle, poverty, famine, disease, et cetera. People will also mention about the war in Africa, political conflict, corruption and human rights abuses. To sum it all the world has negatively branding Africa.
On the efforts to create a good image of Africa, first of all we must fix all the problems which Africa has; such as increase the economic and political stability. Based on the Branding Africa’s article by Doug de Villiers, I agree with him about the solutions he written there. He wrote that there are few steps which need to be done to develop a positive brand for Africa. To acquire a positive brand for Africa, we do need to strengthen the brand, as people say we proving by doing. Take small steps at first by educating the citizen, improve the public facilities, and tell the world the true story about Africa. There are so much that Africa can offer to the world, and to make happen we must start by fixing the small things and then move to the bigger ones.
It is a relief that people start to notice what a great potential Africa has, by writing the article about it like Doug de Villiers. I believe that branding Africa could be deleted and the world will change its perception about Africa, but to do this Africa must become the change the world wants to see.
Pasar Benhil (Bendungan Hilir) yang terletak di kawasan Jakarta Pusat ini menyediakan berbagai macam kebutuhan masyarakat dan juga terkenal sebagai surga makanan. Banyaknya makanan yang ditawarkan di pasar ini apalagi di bulan puasa seperti sekarang ini membuat masyarakat Jakarta gencar mengunjungi pasar ini. Suasana pasar yang padat dan ramai, menjadi semakin ramai menjelang waktu berbuka puasa. Di bulan Ramadhan ini pasar Benhil menggelar stand-stand jajanan untuk berbuka di sebuah tenda besar di sepanjang jalan. Makanan yang dijajakan pun bervariasi dan masing-masing ramai dikerumuni oleh pengunjung. Salah satu stand yang ramai dan menarik perhatian adalah Kedai Betawi Ibu Edha. Kedai yang sudah berdiri selama 4 tahun ini turut meramaikan jajanan untuk berbuka di Pasar Benhil. Stand yang mulai berjualan dari pukul 14.00-19.00 menawarkan berbagai macam jajanan khas Betawi seperti risol, pastel, sosis solo, bakwan, lemper, asinan, pacar cina, kolak, biji salak, arem-arem, dan asinan. Makanan-makanan ini dibuat sendiri dengan bantuan lima orang karyawannya dengan harga berkisar mulai dari Rp.1.500,- sampai Rp 7.000,- Alasan dari ibu tiga orang anak yang berasal dari Betawi dan suaminya yang berasal dari Sumatra menjajakan dagangannya di Pasar Benhil adalah karena mereka sebelumnya bermukim di daerah Benhil. Menurut pengakuan suaminya yang juga bekerja di PEMDA, asinan merupakan makanan favorit yang paling banyak dibeli oleh pengunjung yang mayoritas adalah karyawan. Dengan keuntungan bersih Rp. 1000.000,- per hari, termasuk biaya sewa tempat Rp. 1.250.000,- per bulan yang dibayarkan ke PD Pasar Jaya sudah cukup memenuhi kebutuhan sehari-hari keluarga Ibu Edha. Maka apabila masih terdapat dagangan yang tidak habis terjual, akan dibagikan kepada umat Muslim yang telah selesai menjalankan ibadah sholat tarawih. Selain di bulan puasa seperti ini, usaha yang dijalankan Ibu Edha tetap berjalan di lingkungan perumahan Regency Ciledug tempat keluarga Ibu Edha bermukim.
Dibalik gemerlap ibukota, ada kehidupan anak jalanan yang jauh dari hiruk-pikuk semua itu. Kemiskinan menjadi alasan para anak jalanan untuk meminta-minta. Salah satu kawasan yang kerap dijadikan tempat mereka mencari nafkah adalah Bundaran Senayan.
Andre (12), salah satu anak jalanan yang beroperasi di sekitar Bundaran Senayan, mengaku bekerja sebagai pengamen atas dasar untuk membantu sang ibu yang hanya seorang pembantu menafkahi kelima anaknya. Dia harus bekerja dari jam 9 pagi sampai jam 6 sore bersama kakaknya Farrel (15). Karena keberadaan mereka yang sebenarnya dilarang dalam PERDA 8/2007, Andre dan kawan-kawannya sering sekali ditangkap oleh SATPOL PP yang berpatroli di daerah itu. Andre mengungkapkan bahwa selain ditangkap mereka juga dipukuli bahkan dirampas uang hasil mengamennya. “Selain uang kita diambil kartu pelajar kita pun diambil, kita dituduh memalsukannya” lanjut Andre yang juga salah satu siswa SMA Negeri Jakarta. Farrel, kakaknya, juga menambahkan bahwa tidak ada pelatihan keterampilan selama mereka dalam tahanan seperti yang selama ini dikira oleh masyarakat.
Di sisi lain, selain pengalaman buruk yang didapat , pengalaman bertemu tokoh idola pun mereka rasakan. Kerap kali mereka bertemu artis – artis yang melewati jalan itu, atau mereka yang sedang syuting. “Pengalaman enaknya kita bisa ketemu artis disini, kadang – kadang kita ikut syuting jadi peran pembantu” ucap Andre yang bercita – cita meneruskan sekolahnya tanpa mengamen.
Namun, banyak terjadi perbedaan pendapat mengenai keberadaan mereka sebagai anak jalanan.Dari pihak yang berwajib, Bapak Indra selaku petugas SATPOL PP yang mengawasi 10 kelurahanmengungkapkan bahwa keberadaan mereka kerap kali mengganggu ketertiban lalu lintas, apalagi daerah protokol jalur utama pusat kota Jakarta
Lain lagi tanggapan dari orang sekitar, menurut Atin (34) pegawai yang bekerja di salah satu pusat perbelanjaan terkemuka daerah itu, keberadaan mereka tidak mengganggubahkan seharusnya pemerintah mengambil tindakan untuk melindungi mereka seperti yang terdapat dalam Undang –Undang. Hal yang sama diungkapkan Bapak Ahmad (42) pegawai swasta yang menambahkan perlunya pemberian pendidikan keterampilan pada mereka.
Harus diakui bahwa isu mengenai anak-anak jalanan bukanlah hal yang asing, walaupun sampai saat ini pemerintah masih belum menemukan cara yang tepat untuk mengatasinya. Entah meresahkan atau tidaknya keberadaan mereka, perlu disadari bahwa mereka juga anak-anak bangsa yang memiliki hak-hak yang sama. Dengan demikian, kekerasan tentunya harus dihindari diganti dengan kepedulian yang mendidik demi masa depan mereka.
Name : Yosefina Christianto NIM : 2007110675 Class : 11-1A Subject : advertising Topic : research on media
Research on media Television Radio Cinema Poster (BTL) • Population estimate and panel composition • Commercials listed by the time of showing • Minute-by-minute television rating (measured in TVRs) • Analysis of audience during breaks and segments • Holiday statistics of viewers • Weekly schedule of commercials • Cumulative audiences (or reach) for programmes and stations • Frequency that stations and programmes are listened to • Average audience by rate-card segments • Changing audience at intervals throughout the day - Monday to Friday - Saturday - Sunday • Types of film seen • Certificate by the British Board of Film Classification (‘U’, ‘PG’, or ‘18’) • Reasons for choosing film • Type of cinema visited (e.g multiplex) • Number of people who went to see the film with the individual • Means of getting to cinema and time taken to travel there • Means of learning about where films were shown and when • Method of paying for tickets (e.g credit card) • Location • Visibility • Proximity
